Swire Resources Limited
Jenny Liu is an experienced marketing professional currently serving as the Assistant Advertising & Promotion Manager at Swire Resources Limited since May 2022, where responsibilities include managing Ecom Ads across multiple channels to drive website traffic. Prior to this role, Jenny held the position of Senior Digital Performance Specialist at Madcradle Online Limited from September 2019 to May 2022, focusing on social media strategy, page optimization, and data analysis. Jenny also worked as a Digital Performance Specialist and Account Executive at UNI Marketing Limited, and began a career as a Marketing Assistant at Jetour Holding Limited from August 2017 to October 2018. Jenny holds a Bachelor's degree in Business from the University of Tasmania, earned from 2013 to 2017.
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Swire Resources Limited
Swire Resources acts as the holding company for the group's extensive retail and distribution interests in sports, outdoor, casual footwear and contemporary lifestyle brands in the HKSAR, the Chinese Mainland and Macau SAR. The company operates over 160 retail outlets, including mono-branded stores for Nike, Adidas, New Balance, Puma, Converse and Asics, as well as multi-branded sports retail chains under the names of Marathon Sports, GigaSports, and Catalog. For the exclusive distribution business, Swire Resources represents a strong portfolio of internationally renowned brands including Arena, Cath Kidston, Chevignon, Columbia, Crocs, Havaianas, Jockey, Repetto, Rockport, Speedo, Teva and UGG.