Shirley Mak

Shirley Mak is a seasoned marketing professional currently serving as a Senior Marketing Executive at Swire Resources Limited since March 2021, where responsibilities include managing digital storytelling for business goals, optimizing Meta Ads performance, and coordinating projects across various brands and agencies. Previously, as an Account Executive at PRIZM Group from 2019 to 2021, Shirley planned and executed digital solutions for clients, engaged in CRM strategy planning, and supported e-commerce platform development. Earlier experiences include internships at Innermost Mobile and CMRS Group (HK), where Shirley contributed to campaign presentations, digital content creation, and social media strategy. Shirley holds a BSSc in Journalism and Communication from The Chinese University of Hong Kong and completed an exchange program at the University of Westminster.