Swire Resources Limited
Shirley Mak is a seasoned marketing professional currently serving as a Senior Marketing Executive at Swire Resources Limited since March 2021, where responsibilities include managing digital storytelling for business goals, optimizing Meta Ads performance, and coordinating projects across various brands and agencies. Previously, as an Account Executive at PRIZM Group from 2019 to 2021, Shirley planned and executed digital solutions for clients, engaged in CRM strategy planning, and supported e-commerce platform development. Earlier experiences include internships at Innermost Mobile and CMRS Group (HK), where Shirley contributed to campaign presentations, digital content creation, and social media strategy. Shirley holds a BSSc in Journalism and Communication from The Chinese University of Hong Kong and completed an exchange program at the University of Westminster.
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Swire Resources Limited
Swire Resources acts as the holding company for the group's extensive retail and distribution interests in sports, outdoor, casual footwear and contemporary lifestyle brands in the HKSAR, the Chinese Mainland and Macau SAR. The company operates over 160 retail outlets, including mono-branded stores for Nike, Adidas, New Balance, Puma, Converse and Asics, as well as multi-branded sports retail chains under the names of Marathon Sports, GigaSports, and Catalog. For the exclusive distribution business, Swire Resources represents a strong portfolio of internationally renowned brands including Arena, Cath Kidston, Chevignon, Columbia, Crocs, Havaianas, Jockey, Repetto, Rockport, Speedo, Teva and UGG.