Tracey D. Gothard

Tracey D. Gothard, MBA, is a seasoned technology executive with extensive experience in the logistics, retail, and technology sectors. Currently serving as General Manager of Technology at Swire Shipping since August 2021, Tracey has led transformative technology initiatives aimed at enhancing capabilities in global logistics. Previous roles include Vice President of Technology at Westwood Shipping Lines and significant positions at Starbucks and lululemon, where Tracey focused on customer engagement, master data solutions, and technology implementation. Tracey's career also includes ownership of High Business Integrity Consulting and leadership positions at Oracle and Microsoft, where substantial contributions to operational budgets and team building were made. Educational qualifications include an MBA in Technology Management from the University of Phoenix and a Bachelor's degree in Psychology from the University of Wisconsin-Stout.