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Jeffrey Sanderson

Director, Digital Strategy at Swisher

Jeffrey Sanderson has a diverse work experience spanning several industries. Jeffrey started their career as a Special Events Manager and Assistant Store Manager at Maui Wowi Hawaiian Coffees and Smoothies from 2007 to 2009. Jeffrey then worked as a Warehouse Floor Manager at blu eCigs from 2009 to 2012.

In 2014, Jeffrey joined Fit bye Pharr as a Personal Fitness Trainer, where they provided one-on-one personal training sessions and led group fitness classes. Jeffrey left the position in August 2014.

Jeffrey returned to blu eCigs later in 2014 and held multiple roles within the company. Jeffrey served as a Marketing Intern from January 2014 to January 2015. Jeffrey then became a Social Media Analyst, responsible for organic social media marketing and studying emerging social media tools, from January 2015 to May 2015. Finally, they served as the U.S. Social Media Manager from June 2015 to October 2015, managing all social media accounts and overseeing social media marketing campaigns.

From 2015 to 2016, Jeffrey worked at Fontem Ventures B.V. as the Global Manager of Social Engagement and Content. In this role, they were responsible for planning, implementing, and managing social media marketing and website content strategies across multiple countries, as well as increasing e-commerce sales.

From 2016 to 2021, Jeffrey joined E-Alternative Solutions, where they held various leadership roles. Jeffrey served as the Senior Manager of Digital Strategy from November 2016 to February 2020, responsible for digital marketing, e-commerce, and customer service strategies. During this time, they successfully launched an e-commerce infrastructure that generated $4 million in revenue within the first year. Jeffrey was then promoted to the position of Director of Brand and Digital Marketing, where they planned, developed, and implemented the organization's marketing strategies, as well as launched a new product line called "Infuse."

Most recently, Jeffrey joined Swisher in July 2021 as the Director of Digital Strategy. In this role, they oversee the planning, development, and implementation of digital marketing strategies and manages a team to ensure the organization's brand and corporate objectives are met.

Overall, Jeffrey Sanderson has gained extensive experience in digital marketing, brand management, social media, and e-commerce throughout their career.

Jeffrey Sanderson attended Central Piedmont Community College from 2012 to 2013, where they obtained an Associate of Arts (A.A.) degree in Business Administration and Management, General. Jeffrey then transferred to the University of North Carolina at Charlotte, where they pursued a Bachelor's degree in Business with a focus on Marketing/Marketing Management, General from 2013 to 2014. In addition to their formal education, Jeffrey also obtained a certification as a Personal Trainer from the World Instructor Training Schools in August 2013.

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Timeline

  • Director, Digital Strategy

    July, 2021 - present

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