Neelofer Shariff

Neelofer Shariff is an experienced professional currently serving as Platform Lead P&C Analytics at Swiss Re since September 2022. Previously, Neelofer held the position of Product Owner at Ringier AG, focusing on data product development to enhance advertising revenue and newsroom conversions. Additional experience includes roles as Product Manager at xetova and Qhala, where Neelofer contributed to machine-learning solutions and validated digital marketplace needs. Notably, during tenure at Safaricom Limited, Neelofer managed the product lifecycle for the M-PESA mobile money platform, defining strategy and leveraging user insights. Earlier, at GSMA, Neelofer was involved in launching mobile health products, contributing to publications and managing stakeholder relationships. Neelofer holds an MBA and has degrees in Financial Analysis and Economics from the University of Cape Town.