Lara Jambresic

Lara Jambresic is a highly experienced marketing professional currently serving as the Marketing Automation Project Manager at Swisscard AECS GmbH since April 2023. With a strong focus on enhancing customer experience and engagement through data-driven, cross-channel marketing initiatives, Lara has demonstrated expertise in strategic data analysis and optimization. Previous roles include leading project management at the Swiss Customer Service Summit, where Lara managed organizational tasks, budgets, marketing activities, and partner relations. As a Digital Marketing Specialist at aiaibot, Lara was responsible for omnichannel marketing campaigns and content production. Further experience includes managing marketing and events at Galledia, and holding various marketing positions at Allega GmbH and Mediaplanet Group. Lara has an extensive educational background in marketing and digital transformation from recognized institutions.