Amar Catic is a seasoned professional in retail strategy, currently serving as the Head of Retail Strategy, Experience & Formats at Swisscom. They have previously held roles including Senior Sales Strategy Manager and Project Assistant, focusing on the digital transformation and growth of retail strategies. Amar led the development of the innovative Swisscom Shop concept and managed various projects in omnichannel retailing. With a Bachelor of Business Administration from Berner Fachhochschule and a Master of Arts from Université de Fribourg, Amar brings extensive academic and practical expertise to their work.
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