Michel Frei is a skilled professional with extensive experience in copywriting, content writing, and marketing communications. Currently working at Swisscom since March 2021 as a Copywriter, Content Writer, and UX Writer, Michel specializes in user-centered writing for web platforms and apps, with a strong focus on SEO. Previous roles include Marketing Consultant at Raiffeisen Gruppe, where Michel optimized website content and managed campaigns, and Team Leader Online Marketing at Abacus Research AG, leading strategic brand management and content marketing initiatives. Additional experience encompasses positions at EGELI AG, Consult & Pepper AG, Complecta GmbH, and IBM, with a solid educational background from FHS St.Gallen University and advanced English proficiency from various institutions.
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