Pascal Frey

Pascal Frey serves as the Creative Director and Lead Design for Swisscom, overseeing creative direction and design excellence since June 2015. Responsibilities include managing complex brand development projects, leading online and offline media, implementing innovative brand experience frameworks, and providing strategic brand management. Frey has successfully repositioned Swisscom as one of the world's strongest brands through a brand refresh and the development of brand touchpoints. As the Founder and Strategic Brand Consultant at Brand Architects, Pascal Frey focuses on strategic brand design for SMEs, B2C, B2B, and startups, developing brand strategies and communication platforms. Previous roles include leading creative efforts at Jung von Matt/Limmat and directing design at schneiterpartner AG. Education includes an Advanced Federal Diploma in Design and Visual Communication from Schule für Gestaltung Zürich.