Switch Apple Premium Reseller Philippines
Enrico Luis Luk currently serves as the Director of Sales and Operations for both Switch Apple Premium Reseller Philippines and iStore Apple Premium Reseller Philippines, a position held since May 2024. Prior to this, Enrico held the role of City Operations Director at Angkas from August 2022 to May 2024, and served as the Modern Trade Head for Visayas at Century Pacific Food, Inc. from March 2020 to September 2022. Further experience includes leading as the National Solutions Distributor Head at Globe Telecom from 2015 to March 2020, and fulfilling roles at Innoland Development Corp and its Retail Division between 2012 and 2015, where Enrico progressed from Supervisor to Marketing Officer. Enrico is a graduate of the University of San Carlos, holding a Bachelor’s degree in Hospitality Administration/Management, completed in 2012.
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Switch Apple Premium Reseller Philippines
Our mission and core purpose is to enrich people’s lives by providing products and services that generally enhance an individual’s quality of life. iStore/Switch aims to bring the unique Apple experience to its customers by having well-trained Apple-certified staff who know the product inside out, well thought of and beautifully designed stores where customers can try the entire Apple line, and having all the necessary accessories and services to make it a one stop digital lifestyle shop. We aspire to make your life easier through the convenience of technology so you can focus on the things that matter most in the real world. Forward-thinking and innovative but grounded in our most-valued characteristics of teamwork, trust and respect - that is who we are.