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Travel & Leisure

Switzerland Tourism

Switzerland Tourism's headquarters in Zürich, Switzerland

Martin Nydegger

Stefan Kuenzle

Marc Isenring

Jean Kim

Viviane Grobet

Corinne Genoud

Iris Schärer

The Marketing and Communications team at Switzerland Tourism is dedicated to promoting Switzerland as a premier travel destination through strategic campaigns, digital marketing, and media relations. This diverse group works collaboratively to create compelling content, manage social media presence, and implement targeted marketing strategies across various regions, ensuring effective communication with travel partners and customers alike. Their efforts enhance brand visibility and foster engagement with audiences worldwide.

Marketing and Communications

The Project Management Team at Switzerland Tourism is responsible for overseeing and coordinating various initiatives aimed at promoting Switzerland as a prime travel destination. This includes managing digital platform products, marketing campaigns across different regions, and developing innovative tourism products. The team ensures effective collaboration among stakeholders and aligns projects with the company’s strategic objectives to enhance the overall visitor experience and drive tourism growth.

Project Management Team

The Marketing and Communication Team at Switzerland Tourism is responsible for promoting Switzerland as a premier travel destination. They develop and implement marketing strategies, manage live communication initiatives, and create engaging content across digital platforms. This team also coordinates events and campaigns tailored for various markets, including the UK, Ireland, and Southeast Asia, while fostering strong relationships with accommodation and gastronomy partners to enhance the overall visitor experience.

Marketing and Communication Team

The Marketing and Partnerships team at Switzerland Tourism is responsible for cultivating and managing strategic relationships with key partners in the travel and tourism industry. They focus on developing collaborative marketing initiatives, enhancing brand visibility, and driving business growth through innovative partnership opportunities. The team leverages insights and market trends to create tailored campaigns that effectively promote Switzerland as a prime travel destination to diverse audiences.

Marketing and Partnerships

The Marketing and Communications team at Switzerland Tourism is responsible for promoting Switzerland as a premier travel destination. This team conducts market research, develops marketing strategies, manages relationships with trade partners, and oversees communication initiatives to engage potential visitors. They focus on product development, accommodation, and gastronomy marketing, ensuring that the unique offerings of Switzerland are effectively communicated to target markets, especially within Mainland China, Hong Kong, and Taiwan.

The Marketing and Business Development team at Switzerland Tourism is responsible for enhancing the visibility and appeal of Switzerland as a premier travel destination. This team focuses on market research, strategic partnerships, and promotional campaigns to attract business travelers and tourists, with dedicated roles for health tourism, corporate development, and international representation. Their efforts aim to drive tourism growth while fostering relationships with key stakeholders across various markets.

Switzerland Tourism

Org chart

Teams

Marketing and Communications

Project Management Team

Marketing and Communication Team

Marketing and Partnerships

Marketing and Communications

Marketing and Business Development

Offices

Switzerland Tourism

Org chart

Teams

Marketing and Communications

Project Management Team

Marketing and Communication Team

Marketing and Partnerships

Marketing and Communications

Marketing and Business Development

Offices

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