SWOON, the studio is a multi‑disciplinary design firm specializing in luxury branding, interior design, and art direction.

Led by founder Samantha Sano and partner Joslyn Taylor, the studio is home to an intrepid crew of designers, artists, writers, makers, editors, illustrators, photographers, and product designers. The diverse creative background of the team allows us to approach projects holistically and create work that is soulful, compelling, and memorable. From retail and residential to hospitality and cultural organizations, we dream, create, and collaborate with clients seeking a fresh perspective, unbounded creativity, and impeccable execution.

Creative Agency

Design

Retail

SWOON, the studio

SWOON, the studio's headquarters in Dallas, United States

Samantha Sano

Sarah Macaluso

Christine Visneau

Catie Conlon

Bret Sano

This department focuses on the design and management of interior spaces and related projects.

Interiors Department

This department focuses on overseeing and enhancing brand strategies, ensuring consistent brand identity across various projects and initiatives.

Brand Management

This department focuses on delivering visual and design content to support project needs and enhance brand storytelling.

Creative Services

This department focuses on developing and managing the organization's brand identity and curatorial direction.

Curation and Branding

This department is responsible for guiding the organization's strategic vision and overall direction.

Executive Leadership

This department oversees the strategic direction and overall vision of the organization.

SWOON, the studio

Org chart

Teams

Interiors Department

Brand Management

Creative Services

Curation and Branding

Executive Leadership

Leadership Council

Offices

SWOON, the studio

Org chart

Teams

Interiors Department

Brand Management

Creative Services

Curation and Branding

Executive Leadership

Leadership Council

Offices

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