Eduardo Serenato

Eduardo Serenato is a seasoned marketing and analytics professional with extensive experience in digital growth and strategic decision-making. Currently serving as the Director of Digital Growth at Symcor, Eduardo previously held the position of Director, Sales and Marketing Analytics at Moneris, where leadership of specialized teams and the development of enterprise-wide strategies were key responsibilities. Eduardo has overseen digital acquisition strategies and analytics platforms at Coast Capital Savings and was instrumental in executing marketing measurement strategies and optimizing digital campaigns during tenure at Moneris. A track record of success spans over a decade of progressively responsible roles, including positions at The Marketing Store and Anheuser-Busch InBev, complemented by a strong academic foundation in strategic relationship marketing and business administration.