Angela Crotty is a behavioral strategy leader specializing in decision design, customer engagement, and growth. With a B.Sc. and an MA in Anthropology from the University of Calgary, Angela has experience in academia, the environmental sector, banking, and consulting. They have worked as a research assistant at the University of Calgary, where they contributed to behavioral studies, and later held roles at ATB Financial as a research manager, focusing on customer insights. Currently, Angela serves as a Senior Behavioral Scientist at Symend.
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