Michelle Kubot is the Vice President of Marketing at Symetria Recovery. Michelle has over six years of experience in marketing, primarily in the addiction and recovery industry.
Michelle started their career as the Vice President of Marketing at Ambrosia Treatment Center in December 2015. In their four years at Ambrosia, they were able to grow revenue from marketing channels from a few thousand to a million dollars a month. Michelle did this by executing a comprehensive SEO plan, rebuilding Google and Bing PPC campaigns, testing and optimizing smaller platforms, creating a TV spot, directing national media buys, managing print materials for the sales team, and building and inspiring a lean team.
In September 2019, Michelle became the Vice President of Marketing at JourneyPure. In only nine months, they were able to more than double revenue from digital marketing while lowering advertising and departmental costs. Digital marketing now drives 55% more revenue than the whole business development department at 2x the ROI.
Michelle Kubot has a Bachelor of Journalism from the University of Missouri-Columbia, with a Strategic Communication (Minor: Business Management). Michelle has a Master of Business Administration (MBA) from the University of South Dakota in Marketing. Michelle is also certified from Semrush in SEMRush SEO Certified, BrightEdge in SEO Certified Professional, Google in Google Adwords Display Certified, Google Adwords Advanced Search Certified, Google Adwords Reporting & Analysis Certified, and Google Analytics Certified. Michelle is also certified from Microsoft in Microsoft Advertising Accredited Professional, and W3 in HTML Developer Certified.
They are on a team with Kayleen Hittesdorf - VP, Human Resources, Andrew Giannotti - Chief Medical Officer, and Lea McMahon - Chief Clinical Officer. Michelle Kubot reports to Masroor Ahmed, CEO.
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