Synapse
Cassidy Novotny is a seasoned professional in the pharmaceutical industry currently serving as a Senior Account Executive at Synapse since April 2021. Previous experience includes various roles such as Account Executive, Account Manager, and Account Coordinator at Benchworks from February 2018 to April 2021, where responsibility encompassed managing deadline-driven creative projects, client relations, and collaboration to meet both client and internal goals. Cassidy's earlier role as a Marketing Intern at UHS involved developing marketing plans, conducting market research and analysis, and participating in website and social media development. Cassiy holds a Bachelor's of Science in Business Administration with a focus on Marketing from Lock Haven University of Pennsylvania, earned in 2016.
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Synapse
Our one-of-a-kind approach to medical marketing combines robust medical expertise, proprietary analytics, and bold creative for powerful market-shaping strategies that propel your brand to success.