Daniel O'Brien

Daniel O'Brien is an experienced Vice President of Marketing Strategy with a strong background in the financial services industry. Daniel has held notable positions at companies including Citi, where they served as VP Marketing Strategy from 2013 to 2021, and currently at Synchrony as VP, CareCredit Cardholder Lifecycle Marketing. With a BS in Business Management from Northern Illinois University, Daniel is skilled in shopper marketing, competitive analysis, and customer insight. Prior roles include positions at Topco Associates LLC, Levy Home Entertainment, Sears, and IN Marketing, where they contributed to significant sales and marketing initiatives.