Will Hathaway

Sr. Director, Pricing & Growth at Syndigo

Will Hathaway is a seasoned professional in pricing and growth strategy, currently serving as the Sr. Director of Pricing & Growth at Syndigo since February 2024. In this role, Will is responsible for developing and implementing pricing strategies that enhance revenue and profitability across various product lines and market segments, while also leading cross-functional initiatives to optimize monetization strategies. Previous positions include Director of Pricing & Packaging at Syndigo, Manager at Simon-Kucher & Partners, and Program Consultant at Leading Authorities, Inc. Will's career also encompasses roles at Carahsoft as a VMware Government Account Executive and VMware Business Development Representative. Academic credentials include an MBA from the Texas McCombs School of Business and a Bachelor's degree in Economics and Sport and Fitness Administration/Management from the University of North Carolina at Chapel Hill.

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