Bryce Liggins

Bryce Liggins is an accomplished marketing professional with extensive experience in leading marketing strategies across various sectors. Currently serving as the Vice President of Marketing at Synergy Pet Group since December 2024, Bryce focuses on redefining the pet care industry through innovative solutions that enhance pet care accessibility and support veterinary professionals. Prior to this role, Bryce held the position of Vice President of Marketing at Newfound, where the brand was launched to provide a cohesive identity for an expanding portfolio. Bryce also served as the Director of Growth Marketing at Houwzer, overseeing growth marketing initiatives, and held various roles at Brolik, including Director of Marketing Strategy and Senior Marketing Strategist, where a strong emphasis was placed on client needs and digital marketing effectiveness. Bryce holds a Bachelor of Science in Business Administration with a focus on Marketing from Bloomsburg University, State University of Pennsylvania.