Betsy Gillette

Synergy: The interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects We work with entrepreneurs to develop appropriate sales strategies to grow their brands in natural and grocery channel retailers. We help to select and manage brokers, develop and execute promotional strategies and assist with innovation and product development. What is Synergy Sales Consulting Group? • We are a national sales team for emerging brands in the food industry • A sales team built of seasoned sales leaders with big CPG experience and training, with small emerging brand track records of success • A team that is highly strategic, but that also knows the value and importance of managing the tactical details • A team that has relationships with and knows how to work with both National and Regional broker networks • A group that has developed models to track promotional and anticipated trade spending, and considers communication a core strength We are the people that helped to build the sales management model in the industry today and we’ve worked with over 50 natural/organic brands over the years. As such, we have been a part of huge wins that resulted in massive exits, as well as involved with brands that did not make it to the finish line. I feel that this learning, on both sides of the spectrum of success, will bode well to what we will be creating with Synergy