Asmaa Lapouge

Senior Product Marketing Manager

Asmaa LAPOUGE is a seasoned marketing professional with extensive experience in product marketing and content management. Currently serving as a Senior Product Marketing Manager at Synopsys Inc since July 2025, Asmaa leads initiatives for Digital Twins and Embedded Software following Synopsys's acquisition of Ansys. Previously, Asmaa held similar titles at Ansys from February 2022 to July 2025, focusing on Embedded Software and Cloud solutions, where strategic marketing and customer engagement were paramount. Asmaa's career includes roles at VirtualExpo Group, DirectIndustry, and ArchiExpo, showcasing a strong background in brand content management, competitive analysis, and community management. Asmaa holds a Master’s degree in Digital Communication and Media from École de Journalisme et de Communication d'Aix-Marseille and a Bachelor's degree in Applied Foreign Languages from Aix-Marseille University.

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