Johanna Hedén

Johanna Hedén is an experienced digital marketing professional with a strong background in leading digital projects and campaigns. Currently serving as Digital Marketing Manager at Synsam Group since August 2019, Johanna is responsible for digital presence and advertising across various platforms, including display, programmatic, paid social, and SEM. Prior experience includes working as a Campaign Activation Specialist at Canon Svenska AB, where Johanna managed lead-generating campaigns at both strategic and tactical levels. As Project Manager for Digital Marketing at Ryska Posten AB, Johanna oversaw campaign execution and project leadership for digital transformations across multiple companies. Previous roles also involve social media coordination and retail merchandising at The Case Factory and PANDORA, respectively. Johanna holds a Bachelor's degree in Digital Cultures from Lund University.