John B. has extensive experience in enterprise go-to-market (GTM) roles across various regions, including EMEA and MEA, specializing in data, AI, and marketing automation. Currently serving as Enterprise GTM at Syntasa since September 2025, John previously held similar positions at Iterable, Braze, and Ometria, focusing on AI-powered customer engagement and marketing automation in diverse markets. John also has a solid background in enterprise applications from a tenure as Account Director at SAP and as an Account Executive at Oracle. John holds a Master of Science in Economics from KU Leuven and a Bachelor of Science in Economics from Brigham Young University.
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