Matt Sourwine

Creative Director at Advance Media New York

Matt Sourwine is an accomplished Creative Director at Advance Media New York since March 2017, where responsibilities include defining creative direction for client projects and collaborating with the Sales team to enhance brand value through strategic creative development. Previously, Matt held roles as Creative Services Manager and Marketing and Brand Specialist, focusing on campaign development for digital and print media. As a Co-Owner and Co-Founder of Syracuse Clothing Co. from November 2019 to December 2023, Matt established a successful e-commerce brand featuring Syracuse-themed apparel, contributing a portion of proceeds to local nonprofits. Experience also includes positions as Creative Consultant at Syracuse Media Group and Graphic Artist at The Post-Standard. Matt holds a Certificate in Marketing Strategy from Cornell Johnson Graduate School of Management and a Bachelor of Technology in Electronic Marketing & Publishing from the State University of New York College of Agriculture and Technology at Morrisville.

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Advance Media New York

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Our flagship brands are syracuse.com, the leading website in the region, The Post-Standard, which has served the community since 1829 and NYup.com, the premier site for and about Upstate – the beauty, adventure, sports, characters and conversation that makes Upstate unique. We also publish the area’s premier upscale, lifestyle magazine, The Good Life, Central New York, and other niche publications such as the Visitor’s Guide. Our full line of apps contain the same trusted content as our printed pages and are easily accessible anywhere, anytime.


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