Serena Zanchin

Serena Zanchin is a seasoned professional specializing in digital project management within the fashion industry. Currently serving as a CRM Fashion Specialist at SYS-DAT Group since January 2024, Serena focuses on implementing Order Entry B2B platforms to enhance seasonal sales campaigns. Prior experience includes a role as a Consultant in IT Project & Client Management at Nextail, where project management and stakeholder collaboration played crucial roles in transforming fashion and retail operations through AI technology. Serena's background also includes managerial positions at Prada, Hermès, and Louis Vuitton, emphasizing team management, client development, and exceptional customer experience. Academic qualifications include a recent Master's degree in HR - Strategic Learning and Development from 24ORE Business School and a degree in Languages, Economics, and Institutions with a focus on Chinese Language and Literature from Università Ca' Foscari Venezia.