James Raiford

James Raiford is an accomplished professional with extensive experience in eCommerce and digital merchandising. Currently serving as a Senior Manager for eCommerce and Digital Growth at Sysco, James has notably contributed to the design and execution of go-to-market strategies for new digital products, enhancing customer acquisition and experience. Prior experience includes a role as Digital Merchandise Manager at Sun & Ski Sports, where James led the development of eCommerce teams and online merchandising strategies, alongside tenure at Academy Sports + Outdoors, advancing through various positions in eCommerce category management. James holds a Bachelor of Business Administration in General Business from the University of North Texas.