Jimena Harder

Jimena Harder is a seasoned marketing leader with 18 years of extensive experience in both CPG and B2B sectors, currently serving as the Director of Brand Commercialization at Sysco. Previously, Jimena held several impactful roles at Sysco, including Senior Manager for Hispanic Marketing and Director of Multicultural Marketing, where they successfully developed marketing strategies and built high-performing teams. Before Sysco, Jimena worked at Yum! Restaurants International as a Brand Manager for KFC in Mexico and gained valuable experience at Procter & Gamble in various brand management roles. Jimena holds a Bachelor's Degree in Marketing from Universidad Anáhuac México.