Leandro Papone

VP Business Development at System1 Research

Leandro Papone is a seasoned business development executive with a diverse background spanning across various industries. Currently serving as VP of Business Development at System1 since April 2024, Leandro supports the team in the US, Canada, and Latin America, enhancing advertiser and agency strategies across multiple platforms. Previous roles include Partnerships at Takyon, where innovative hotel night resale models were developed, and Global Account Director at Foundry, where comprehensive account plans were designed to optimize revenue. Leandro also held significant positions at comScore, MetrixLab, Forrester, Reed Business Information, and NetPartnering, focusing on strategic growth, client relationship management, and marketing consultancy. Leandro possesses advanced degrees in International Management from Università Bocconi and an MSc in Marketing & International Business from Erasmus University Rotterdam.

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System1 Research

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System1 Research, formerly BrainJuicer, produces and predicts marketing which leads to profitable growth. Our behavioural science inspired methods saw us named ‘Most Innovative Company’ by GreenBook six years in a row,


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