Kelsey Ball

Kelsey Ball currently serves as the Director of Business & Optimization Analytics at System1, a position held since December 2022. Prior to this role, Kelsey was the Sr. Director of Analytics at Rocket Mortgage from 2019 to 2022, where leadership of a team of 11 analysts resulted in the development of forecasting methodologies and new KPIs for marketing spend optimization. Kelsey also worked at Core Digital Media from 2013 to 2019, managing analytic resources across various departments to enhance lead generation optimization. Previous experience includes roles at Experian, LowerMyBills, Fox Broadcasting, and NFL TV Network, focusing on marketing analytics, audience analysis, and consumer experience research. Kelsey earned a Bachelor of Business Administration in Business and Organizational Communication with a focus on Marketing Research from Pepperdine University.