T garage Strategy & Research
Greg Sampson is currently serving as the Director and Head of Quantitative Research at T Garage since May 2021. Prior to this role, Greg held the position of Head of Melbourne Quantitative at GfK from January 2019 to May 2021, where Greg led the Melbourne team to deliver project excellence and new business growth. Greg has a strong background in market research, consumer insights, and customer growth strategies, showcasing their leadership capabilities and expertise in various industries such as FMCG, telecommunications, and retail. Greg's educational background includes a Mini MBA in Marketing and a BCom (Hons)/BA in Economics and German from The University of Auckland.
T garage Strategy & Research
In the social era richer insights and smarter decisions can be achieved by connecting consumers. At T garage we utilise a blend of traditional methodologies with our T garage InsightIQ online research community platform that gets brands closer to consumers than ever before. This flexible and innovative approach enables us to conduct iterative research that gets to the heart of your business issues in order to deliver powerful insights and tangible outcomes. And with over 100 years of senior global marketing experience and insights expertise we are focused delivering great thinking in actionable plans and tangible outcomes… “Thought in Action". Think of an T garage InsightIQ research community as your own consumer advisory panel, that you can tap into for insight when, and, as you need it. T garage InsightIQ opens the gateway for richer insight by harnessing the power of consumer-to-consumer conversation, to provide a deeper understanding of consumer drivers. T garage InsightIQ communities can be operated by your own research professionals or combined with T garage’s in-house consultancy. View T garage InsightIQ in action: https://vimeo.com/639391820 For further information visit http://www.tgarage.com.au/