Andrea Zapata

Andrea Zapata currently serves as the Vice President of Advertising Data, Measurement, and Partnerships at T-Mobile, a position held since January 2024. Prior to this role, Andrea was the EVP of Ad Sales Research, Measurement, and Insights at Warner Bros. Discovery from August 2021 to January 2024. Andrea's extensive experience includes leadership positions at Vevo, where responsibilities included overseeing sales and establishing a research team, and Effectv, where leadership focused on data innovation and insights. Additional experience includes roles at Hulu, ESPN, and WRTV, contributing to sales strategy, audience research, and advertising effectiveness. Education was completed at The Ohio State University.