John Goette

John Goette is an experienced advisory board member and consultant with a strong background in sales and marketing, particularly in the logistics and technology sectors. Currently serving as an Advisory Board Member for T3RA Logistics, John focuses on developing sales processes to enhance the freight brokerage business while exploring new opportunities in California. Past roles include Advisory Consultant at CEOPro.ai, where insights powered by AI transformed due diligence practices in venture capital and private equity firms, and Advisory Board Member at TruckBook, where John facilitated a sales and marketing plan for a trucking recruitment SaaS offering. Earlier in John’s career, significant contributions were made at Cisco Systems as a Senior Account Manager, managing relationships with higher education institutions and state agencies, and as an Account Manager at Lockheed Martin, where integrated solutions were marketed to key accounts. John also held the position of National Account Manager at Siemens Information Systems Limited, focusing on complex communications solutions. John holds a BA in Marketing from San Francisco State University.