TABACALERA USA Inc.
Olivia Saad is a seasoned marketing professional with extensive experience in brand management and digital marketing. Currently serving as a Senior Brand Manager at TABACALERA USA Inc. since July 2021, Olivia previously held the role of Brand Manager. Prior to this, a leadership position as Digital Marketing Leader was held at PLANTA Restaurants from December 2020 to July 2021. Olivia's career began at LaCroix Water, where contributions as Senior Social Media & Events Specialist and Social Media & Events Specialist spanned from May 2017 to November 2020. Olivia also gained experience as a Marketing Assistant at Clear Title Group, LLC. from February 2015 to January 2017. Educational qualifications include a Master of Business Administration in International Business and a Bachelor of Business Administration in Business, Management, Marketing, and Related Support Services, both from Florida Atlantic University.
TABACALERA USA Inc.
Deep Roots: In 1636, the company that would become Tabacalera Company, and from which today’s Tabacalera USA gets its name, was launched in Spain. From these almost 400 year old roots, Tabacalera USA unites the essence of history, farming, manufacturing and marketing excellence -- reflecting the very best of tradition and expertise as the oldest tobacco company in the world. Manufacturing Milestone: 1758 - A major milestone for the Tabacalera Company. During this year, the company opened doors to its first factory: The Royal Factory of Sevilla. At the time, the factory was the second largest building in Spain, only surpassed in size by a royal residence. Tobacco Monopolies 1887- Before Tabacalera S.A. was formed, the company was crowned Compañía Arrendataria de Tabacos, a publicly traded Spanish tobacco monopoly. The Future : 1945 - Compañía Arrendataria de Tabacos controlled the tobacco monopoly in Spain for years, through the Spanish Civil War, and through to the early 1940s. In 1945, in response to new laws, the limited company, Tabacalera Sociedad Anonima, was formed. Tabacalera S.A. paved the way for the future structure and success of the company. Altadis Is Born: 2000 - Tabacalera S.A. and French tobacco company, Seita, merged to form a new company: Altadis. Altadis was set to be the biggest tobacco company in Europe. The merger created a new tobacco firm, big enough to compete with the industry's toughest rivals of the day. Premium Cigar Market 2013: Imperial Tobacco Group, after acquiring Altadis in 2008, restored the name Tabacalera to its Premium Cigar Division, maintaining Tabacalera a top leader in the premium cigar market and staying true to its roots. Tabacalera Today : In 2015, Tabacalera USA was formed. The company oversees the premium cigar businesses in the United States, which is the world's largest premium cigar market. Tabacalera USA’s business units include Altadis U.S.A., JR Cigar, and Casa de Montecristo.