Amber Picotte

Amber Picotte is the founder of AP Fractional Marketing Services, established in July 2023, specializing in go-to-market growth strategies for SaaS start-ups ranging from Stealth to Series C stages. With nearly 20 years of in-house marketing experience in various roles, including VP of Marketing at Thoropass and Head of Marketing at Uptycs, Amber has a strong background in demand generation, operations, product marketing, and brand strategy. Previous positions also include VP Marketing at Curata and Director of Marketing at WordStream, where significant contributions were made to establish functional marketing areas and drive lead generation. Amber holds a Bachelor of Science in Marketing and Psychology from Bryant University and a degree in Leadership & Management from Intelligent.ly Exchange.