TACK ⛵️
Amber Picotte is the founder of AP Fractional Marketing Services, established in July 2023, specializing in go-to-market growth strategies for SaaS start-ups ranging from Stealth to Series C stages. With nearly 20 years of in-house marketing experience in various roles, including VP of Marketing at Thoropass and Head of Marketing at Uptycs, Amber has a strong background in demand generation, operations, product marketing, and brand strategy. Previous positions also include VP Marketing at Curata and Director of Marketing at WordStream, where significant contributions were made to establish functional marketing areas and drive lead generation. Amber holds a Bachelor of Science in Marketing and Psychology from Bryant University and a degree in Leadership & Management from Intelligent.ly Exchange.
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TACK ⛵️
TACK ⛵️ is a media network and go-to-market firm helping businesses create, capture, and convert demand into revenue. We help B2B organizations transform how they grow using our proprietary People-first GTM model and approach. Our mission is to make every experience and interaction with a business more human. Companies like Commsor, Swoogo, ZoomInfo, Casted, and UserGems partner with TACK to unite their go-to-market teams to grow more efficiently and effectively. TACK Network is the HBO of B2B GTM. A media network producing original shows, authentic stories, and curated experiences. Giving some of the brightest people in B2B go-to-market the support they need to share stories to foster human connection. ClubPF is Equinox for marketers and entrepreneurs seeking the most in demand skills and strategies for peak go-to-market performance. The club and community comes with hundreds of resources, weekly masterclasses, and personalized coaching. Social Membership is perfect for someone who wants to learn the latest and most relevant go-to-market skills and strategies. You'll get new content and resources every day, week, and month. Join the club with 100+ other members and get to know people and take your career to new heights. VIP Membership is ideal for someone looking to get personalized go-to-market coaching and exclusive access to people, events, and content. Bring a People-first GTM strategy to life faster when you become a VIP member. TACK GTM is Uber for GTM Leaders. An on demand go-to-market services firm specializing in People-first GTM strategies and services that grow pipeline and revenue. We partner with CEOs, Founders, and Marketing Leaders to design and deploy People-first GTM strategies. Chart your go-to-market with TACK.