Bill Saffold

Bill Saffold has diverse work experience in various roles and industries. Bill currently serves as the Director of eCommerce at Tacony Corporation since 2022. Prior to this, they worked as the Director of Ecommerce/Digital at Flexsteel Industries Inc. from 2021 to 2022. In this role, they planned and executed ecommerce strategies, managed UI/UX of websites, and implemented customer acquisition and retention strategies.

Bill also has experience in the ecommerce industry, having worked as the Ecommerce Business & Site Manager at New Balance from 2011 to 2021. In this position, they developed marketing plans, implemented key technologies, and served as a lead for business and technology investments.

Before their roles in ecommerce, Bill held positions such as Brand Manager at Royal Canin, where they managed brand positioning and new product launches, Account Group Director at Shaw Company, where they led accounts, developed marketing strategies, and managed client relationships, and Account Supervisor at The Marlin Company, where they facilitated client/agency relationships.

Bill's early career includes roles such as Senior Account Executive/ConAgra Foods Agency Contractor and Account Executive at The Marlin Company, Account Coordinator at Barnhart CMI, and Bud World Associate at Anheuser-Busch Companies, Inc.

Overall, Bill Saffold has a wealth of experience in ecommerce, brand management, client relationship management, and strategic planning in various industries throughout their career.

Bill Saffold attended St. Louis Community College - Meramec from 1994-1997, where they earned an Associates Degree in Business. Bill then went on to Missouri State University from 1998-2000, where they received a Bachelor's Degree in Business Administration with a focus on Marketing & Advertising.