Erika Vereby

Marketing Director EMEA at Tacton

Erika Vereby has a diverse work experience spanning various roles and industries. Erika started their career at Sparr&Co as a Project Manager in web development. Erika then worked at Celemi as a Learning Consultant and Project Manager, where they specialized in creating custom programs for brand experience and product launches. Erika later joined Panduro Hobby AB as a Copywriter/PR professional, working on product catalogs and PR activities across Sweden, Denmark, and Norway.

In 2005, Erika founded Utmaningarnas Hus, an innovative event and team-building establishment focused on solving challenges collaboratively. During their time there, they also managed the conference center and oversaw 125,000 visitors.

Erika continued their marketing career at Qlik, starting as the Marketing Manager for Denmark and later taking on the role of Marketing Manager Demand Generation Nordic. Erika was responsible for the lead generation efforts in Sweden, Finland, and Denmark, planning and executing campaigns and organizing events. Erika then became the Customer Marketing Manager, where they focused on named accounts within the enterprise sector and helped expand accounts while ensuring customer success. Erika later served as the Senior Marketing Manager - Enterprise, overseeing marketing activities in the enterprise sector.

After leaving Qlik, Erika joined ASSA ABLOY Entrance Systems as the Head Of Internal Communication, where they managed internal communication strategies.

Erika then returned to Qlik as the Senior Marketing Manager Nordics, responsible for marketing activities in the Nordic regions. Currently, they are employed at Tacton CPQ as the Director of Global Field and Partner Marketing.

Erika Vereby has a diverse education background. Erika obtained their Bachelor's degree, Fil kand, in Communication and Media Studies from Växjö University, where they studied from 1995 to 1999. Erika also attended Mary Immaculate College in 1998, specializing in Media production. In addition, Erika completed a 3-year program in the field of economics at Spyken, from 1987 to 1989.

Aside from their formal education, Erika Vereby has also obtained a certification in Managing Virtually from ExecOnline, Inc. in March 2021.

Links

Previous companies

Qlik logo

Timeline

  • Marketing Director EMEA

    May 1, 2024 - present

  • Director Global Field and Partner Marketing

    May, 2023