Sonja Arce

Sonja Arce is an experienced professional with a strong background in strategic business management, pricing, and commercial strategy across various industries, including technology and telecommunications. Currently serving as the Global Partner Program Head for Tacton CPQ, Sonja manages a comprehensive partner ecosystem. Prior to this role, Sonja held key positions at Salesforce, leading the Northern Europe Strategic Business Deal Desk and Pricing, and was instrumental in developing pricing strategies within Ericsson, where Sonja achieved significant savings and improved processes across multiple roles. Sonja holds a Master's degree in Marketing Sales & Commercial Teams Management from EAE Business School and a Master of Science in Telecommunications Engineering from Universidad del País Vasco.