Rob Badenoch

Rob Badenoch is a seasoned technology consultant and partner at TAD Associates since May 2016, specializing in complex systems design and aiding clients in adapting to rapid technological advancements. Prior experience includes serving as Associate Principal and Global Practice Area Leader in Higher Education at Shen Milsom & Wilke, where Rob led audiovisual design for over 100 projects worldwide and managed multi-location design teams. Additionally, Rob has a background as an independent production sound engineer and as a Senior Design Engineer at Vistacom, where foundational work included designing sound and video systems for the Zoellner Arts Center at Lehigh University, from which Rob holds a Bachelor's degree in English with an Architecture minor.