Pierre-Luc Berube

Pierre-Luc Berube serves as the Vice President of Sales and Marketing at Tafisa Canada since August 2022. Previously, Pierre-Luc held multiple key positions at Miralis from May 2019 to July 2022, including Senior Director of Sales and Development and Sales Director for Canada. Pierre-Luc's extensive experience at L'Oréal spanned from May 2004 to April 2019, where roles included General Manager for L’Oréal Canada for Matrix & Biolage, Marketing Director for L'Oréal Professionnel, National Sales Director for L'Oréal Professionnel & Pureology, and Regional Sales Manager. Throughout the career, Pierre-Luc has demonstrated expertise in brand strategy development, market share growth, team management, and creating compelling consumer experiences. Pierre-Luc holds a degree from HEC Montréal.