Paula Bayona

Paula Bayona is a seasoned professional in paid media management with extensive experience in social and Google campaigns. Currently serving as the Senior Paid Media Manager at Tag Digital, a Freeman Company, Paula manages campaigns for global event organizers, demonstrating expertise in various platforms including Meta, LinkedIn, TikTok, Snapchat, and Google Ads. Previous roles include Paid Media Manager and Senior Paid Media Strategist at Omnicom Media Group, where Paula managed campaigns for brands like Porsche and McCain Foods, along with extensive work for AT&T. Earlier positions at Publicis Groupe and Indexcol involved implementing and optimizing paid media strategies for major clients such as Stellantis and Nestlé. Paula holds an MSc in Business and Management from the University of Nottingham, a BA in International Business from Universidad de La Sabana, and a Diploma in Digital Marketing from Columbia Business School, complemented by a Graduate Diploma in Law from City St George’s, University of London.