Biffen Friend

Biffen Friend serves as the Technical Lead at Tag since July 2015, where expertise spans across various aspects of marketing production, including CGI and digital solutions, facilitating global cross-channel production strategies for brands. Previously, Biffen held multiple roles at Bristol-Myers Squibb, including Senior Interactive Developer and Team Lead for both Digital Detailing and Websites, managing developer teams, project coordination, and ensuring product alignment with client expectations. Additional experience includes IT Director roles at IMC, focusing on web development and system administration, along with design and development positions at companies such as Asbury Park Press, AIMG, and Cahners Publishing. Biffen holds a BA in Cartography and Remote Sensing from Rutgers University.