Yaser Alelaywah

Yaser Alelaywah has a diverse work experience spanning over two decades. Yaser is currently serving as the Director of Marketing and Communication at TAHAKOM since June 2021. Prior to this, Yaser held several roles at the Ministry of Labor and Social Development (MLSD) in Saudi Arabia. Yaser worked as the Director, Corporate Communications & Public Relations from December 2019 to May 2021, where they conducted various corporate communications activities and expanded brand exposure. Yaser also served as the Marketing Director and Director of Corporate Communications at the Ministry of Human Resources and Social Development during the same period. Yaser's experience also includes being the Director of Exhibitions and Events Management (Marketing) at the Ministry of Commerce from November 2018 to April 2019. Yaser has also worked at the Saudi eGovernment Program as the Marketing and Event Management Manager from October 2016 to October 2018, and as a Marketing Research Specialist from October 2014 to September 2016. Yaser started their career at SIDF, where they held the positions of Senior Marketing Research Analyst from October 2012 to October 2014, and Marketing Research Assistant from September 2009 to October 2012. Prior to that, they worked as an Administrative Assistant at SIDF from April 2001 to June 2009. Yaser's early work experience includes being a Customer Service Agent at Saudi Arabian Airlines from June 1998 to May 2001. With their extensive background in marketing, communications, and corporate relations, Yaser Alelaywah brings a wealth of expertise to their current role.

Yaser Alelaywah completed their Master of Science (MSc) in Strategic Marketing at De Montfort University from 2011 to 2012. In addition to their degree, they obtained various certifications including the ILM Endorsed Customer Service Manager Certificate from ILM, the Key Performance Indicator Professional Certification Program from Balance Scorecard Institute- The George Washington University, and the PuMP Performance Measure, Blue Print from Balance Scorecard Institute in November 2015.