Katie Shaw

Katie Shaw has a diverse work experience in various industries. Katie is currently serving as the General Manager of Product Development at tails.com, a dog food subscription company. In this role, they focus on creating tailored food for each dog they serve.

Before joining tails.com, Katie worked at North Highland where they held several positions. Katie started as a Marketing & Brand Strategy Manager, where they worked on insights, customer experience design, and brand strategy. Katie then served as a Senior Manager in Growth Strategy, leading a team focused on strategic proposal response and business development. During this time, they successfully led over $11 million worth of RFPs and proposals, resulting in $4 million of sold work. Katie also took on the role of Head of Service Design in the UK, where they were responsible for leading service design initiatives. Katie'sfinal position at North Highland was Customer + Design Leader in the Strategy Practice.

Prior to their time at North Highland, Katie worked as a Manager of National Accounts at InComm. Here, they developed client relationships, managed product launches, and implemented retail marketing programs for major national clients.

Katie's educational background includes a Master of Business Administration in Marketing from the University of Florida. Katie also has experience working at The Walt Disney Company, where they served as a Marketing Manager for the Disney Gift Card and as a Marketing & Operations Associate.

Throughout their career, Katie has demonstrated strong leadership skills and a track record of driving growth and success in various roles and industries.

Katie Shaw's education history includes a Master of Business Administration (MBA) in Marketing from the University of Florida, completed from 2012 to 2013. Prior to that, they obtained a Bachelor in Business Administration with a focus on Finance from the same university, from 2004 to 2008. In 2019, they pursued a Short Study program in Producing at the MetFilm School, which is still ongoing. Katie also obtained a certification in Business Model & Value Prop through a Master Class from Strategyzer, although the specific month of obtaining this certification is unknown.