Eduardo Serra Sbert

Eduardo Serra Sbert is a seasoned professional with extensive experience in the fragrance industry, currently serving as Vice President of Takasago Europe since September 1993. In this role, Eduardo leads the Fine Fragrances, Personal Care, and Home Care Division for Spain and Portugal, while also driving fragrance business development across EMEA, USA, and LATAM markets. Previously, Eduardo held positions as General Manager and Sales Manager within the same division. Prior to joining Takasago, Eduardo worked at Antonio Puig in the Perfumery Lab, focusing on marketing and new product development from January 1988 to July 1993. Eduardo holds a PDG from IESE Business School (2008-2009) and a Licenciado in Derecho from Universidad Nacional de Educación a Distancia (1983-1988).