Alex Barry

Alex Barry is an accomplished digital marketing professional currently serving as Sr. Manager of Paid Media Digital Marketing at Takeda since May 2023. Prior to this role, Alex held the position of Director of Media Strategy at Known from July 2021 to May 2023, and VP, Director of Programmatic Strategy at Havas Media Group from December 2016 to July 2021. Alex's experience in digital media includes developing comprehensive strategies for various clients, managing client relationships, and analyzing campaign performance. Additional roles encompass Senior Programmatic Trader and Programmatic Trader at AFFIPERF and Havas Media, respectively, where responsibilities included executing programmatic campaigns and optimizing digital strategies across multiple platforms. Alex began a career in search marketing as a specialist at Havas Media and previously as a search marketing intern at Smarter Travel Media LLC, contributing to significant revenue growth. Educational background includes a Bachelor of Science in Marketing from Providence College, completed in 2011.