Yiana Matthews

Yiana Matthews is an experienced marketing professional with a diverse background in growth and performance marketing across various industries. Currently serving as the Director of Growth at Thesis since December 2024, Yiana previously held the role of Director of Growth and Performance Marketing at JLo Beauty & Lifestyle. Experience includes a Senior Performance Marketing Manager position at Seed Health and a Product Marketing Manager role at Meta, where Yiana led marketing-in-product campaigns for Facebook Brand and Consumer Products. Prior roles encompass leadership and management positions at companies such as CartText, MotorTrend Group, L'Oréal, Twitter, Nest Seekers International, and J.Crew. Yiana holds a Bachelor's Degree in English Language and Literature from Fordham University and has furthered education at the University of Cambridge.