Taking Root
Jean-Benoît Grégoire Rousseau, PhD, has a strong professional background in consulting and operational roles. Currently, they serve as the Chief Operating Officer at Taking Root, a position they assumed in June 2022. Prior to this, they worked at McKinsey & Company for over 12 years. Within McKinsey, Jean-Benoît held various positions, starting as an Associate in January 2010 and progressing to the roles of Engagement Manager and Associate Partner. In December 2016, they became a Partner at the company. Jean-Benoît remained in their role as a Partner until June 2022 when they joined Taking Root.
Jean-Benoît Grégoire Rousseau, PhD, completed their education in a chronological manner. In 1995, they attended Cegep, where they obtained a DEC in Sciences de la Santé. Following this, from 1998 to 2000, Jean-Benoît studied at the Université de Montréal and earned a B.Sc. in Psychology. Jean-Benoît then pursued a higher level of education, and from 2001 to 2002, they attended the Université de Montréal once again, where they obtained an M.Sc. in Economics. Finally, Jean-Benoît continued their studies at the University of Michigan from 2003 to 2009, where they earned a PhD in Economics.
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Taking Root
Taking Root’s purpose is to accelerate the restoration of the world’s forests. We enable smallholder farmers to grow trees and earn money from the carbon they remove from the atmosphere. Our technology and support make it simple for our reforestation partners to create transparent and robust forest carbon removals. From registering farmers and recruiting land, to monitoring trees grown and the carbon stored over time, we provide the tools at every step of the way to help our partners successfully manage and scale their carbon projects. Recognized for its best practices by the UN, EU, and World Economic Forum, Taking Root is connecting thousands of farmers to the carbon market, improving their livelihoods by restoring forests around the world. Please note that Taking Root's technology platform was formerly called FARM-TRACE. This name was dropped in April 2022 when Taking Root rebranded, which included integrating the technology platform into its identity. FARM-TRACE is now referred to as Taking Root’s technology platform.