Taking Shape is unique, eclectic and fabulous fashion. Our pursuit of a dynamic and awesome customer experience builds understanding, friendship and belonging, so that our tribe always look amazing and feel confident in everything they do. 

We began as Taking Shape in 1985 and over the past three decades have expanded our range to include; TS, Virtuelle, Special Editions, Corporate wear, PM,Black Tie, Swim, Active, SleepwearShoes and Accessories. . Offering a size range of 12 - 24, we pride ourselves on being a one-stop-shop for women who want to celebrate their curves. 

We have over 160 locations in Australia & New Zealand where you can find our ranges, including; Boutiques, Myer Concept Stores, Clearance Outlets and Online at TakingShape.com. 

With over 150 years combined experience, Plus Size is not an afterthought; it's our designers'​ only thought. We strive to make fashion that fits well and makes you feel fabulous. Our unique styling, prints and colours translate the latest trends to suit the curvy figure, and combined with our own avant-garde twist that allows you to connect this season's range to the next.

At Taking Shape we keep our customers at the heart of everything we do. From Personal Styling Experiences and Girls Night Out store events to One Day Only Pop Up Shops we endeavour to provide fashion & styling that reflects the quirkiness, personality and joy for life that is the Taking Shape woman.


Apparel & Fashion

Retail

Taking Shape

Taking Shape's headquarters in Northcote, Australia

Alla Buinowicz

Jasmine Gooi

Bronwyn Campbell

Adrian Jacobson

Louisa Trombin

Emily Spicer-Stuart

The Marketing and Digital Team at Taking Shape is responsible for crafting and executing dynamic marketing strategies that reflect the brand’s unique and eclectic fashion identity. They manage online and offline content, optimize digital performance, enhance customer engagement, and drive loyalty initiatives to create a seamless and impactful customer experience. This team ensures that every campaign and touchpoint resonates with Taking Shape's commitment to making women feel confident and fabulous in their fashion choices.

Marketing and Digital Team

The Management Team at Taking Shape is responsible for overseeing and optimizing the operational performance across all retail locations in Australia and New Zealand. They ensure seamless payroll processing, strategic business planning, and insightful data analysis, all while maintaining the company's dedication to delivering exceptional customer experiences and promoting confidence through fashion. Their collective expertise supports store managers and area managers in implementing effective retail strategies and promoting a culture that celebrates individuality and style.

Taking Shape

Org chart

Teams

Marketing and Digital Team

Management Team

Offices

Taking Shape

Org chart

Teams

Marketing and Digital Team

Management Team

Offices

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