Jasmine Gooi serves as the Chief Financial Officer at Taking Shape since July 2025, focusing on financial strategy, governance, and collaboration with the Executive Leadership Team to align business models with brand integrity and profitability. Prior to this role, Jasmine was the Head of Commercial Finance at Sigma Healthcare, contributing to strategic business decisions through insights and analysis. Jasmine also held key positions at Twinings, leading Business Partnering and Planning functions, and as a Finance Manager at Crown Resorts, managing financial reporting for gaming operations. Early career experience includes roles at Lion Co and Cadbury Schweppes Bottling Group, emphasizing financial analysis and project support. Educational background includes a Bachelor of Commerce from Monash University and completion of the CPA Australia Program.
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