Alessandra Tobin

Alex brings organic and robust international experience to the director role. Serving as Vice President of Research Operations for FACTA, she directed Latin American qualitative and quantitative operations for clients such as Pfizer, Novartis, and Astra Zeneca. As Head of the Automotive Division for Synovate, Alex led the Latin American Regional Automotive Group, conducting research studies on a global scale for clients such as GM and Toyota.

Her passion for listening to people’s stories, coupled with her desire to understand how lived experiences inform how people interact with the world, makes Alex a natural researcher. The words of Iris Apfel, “In order to be interesting, you have to be interested,” drive Alex in both her professional and personal life.

With an eclectic love of music—everything from the Bossa Novas and Sambas she listened to growing up in Rio, to Ella Fitzgerald, Louis Armstrong, and electronic dance—Alex is happiest when singing and dancing. Most Thursday nights you can find her engaged in “karaoke therapy,” in her new hometown of Miami.